Fleek

London-based B2B secondhand fashion marketplace Fleek has raised a $25 million funding round to supercharge its AI-powered infrastructure, streamlining the supply chain and procurement process for vintage and thrift retailers globally.

Company Profile & Platform Overview

Fleek operates a next-generation B2B wholesale marketplace connecting secondhand and vintage fashion suppliers directly with independent retailers. By leveraging proprietary computer vision and machine learning algorithms, the platform automates item categorization, grading, pricing, and quality control, transforming a traditionally fragmented and manual supply chain into a streamlined, digital-first operation.

The company's core technological moat lies in its ability to ingest massive volumes of unstructured secondhand inventory and rapidly structure it with high accuracy, enabling buyers to source curated wholesale lots with unprecedented transparency. This proprietary data pipeline solves significant inefficiencies in the circular fashion economy, dramatically lowering return rates and inventory write-offs for downstream retailers.

Positioned at the intersection of commerce tech and sustainability, Fleek is rapidly expanding its footprint across Europe and North America. The platform's ability to digitize wholesale circular fashion enables it to capture significant gross merchandise value (GMV) while building a proprietary dataset on secondhand apparel demand, pricing dynamics, and supply chain velocity.